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Where’s the Print in Your Funnel?

We’ve known for a while now that campaigns are more effective when print is part of the mix. Now, new research from Millward Brown shows that print has the power to continue to engage long after other channels have fallen off. Guy Consterdine in FIPP notes, “TV and online advertising showed diminishing returns after four … Continue reading

More Killer Reasons Why Brands Need Print

Many brands that ditched print during the recession are climbing back on board the ink and paper train. Rightly so, according to these industry experts…it’s got massive potential that digital just can’t match. The marketing industry is clearly seeing a trend in the wake of the massive changes of the last several years. As the … Continue reading

(Insert Name Here) is Bringing Printing Back

J.C. Penney is set to relaunch their print catalog this spring, after the retail giant shut down the “Big Book” in 2009.  According to Suzanne Kapner in the Wall Street Journal, the decision was made “with data showing that many of its online sales came from shoppers inspired by what they saw in print.” That … Continue reading

4 Things You Must Realize About Magazine Ads

First, a word of caution: Learning just these four things about magazine advertising may cause chaos and infighting on your advertising team. Many people in marketing and advertising not only don’t know this information, but may refuse to even consider it. That’s okay, because once you get it, you’ll be better armed to make smarter … Continue reading

Nearly 3 in 4 Young People Prefer Print

If recent research is any indication, young people are far more interested and invested in print books than in their digital counterparts. In fact, “the 16-24 generation is still firmly in favor of print books, new research shows, with 73% saying they prefer print over digital or audio formats Charlotte Eyre in The Bookseller. The results … Continue reading