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Where’s the Print in Your Funnel?

We’ve known for a while now that campaigns are more effective when print is part of the mix. Now, new research from Millward Brown shows that print has the power to continue to engage long after other channels have fallen off. Guy Consterdine in FIPP notes, “TV and online advertising showed diminishing returns after four … Continue reading

A Simple Explanation on How Magazine Ads Work

For some in the magazine media industry, the future of an ad-supported online magazine model was pretty obvious. “We all saw programmatic coming, and dropped our sense of quality and dignity,” said Rebekah Billingsley of John Brown Media. (Billingsley was quoted by Esther Kezia Harding in The Media Briefing, after speaking at the recent Digital … Continue reading