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Print Holds Court in the Cross-platform Ad Landscape

While “cross-platform” is undeniably a buzzword, this data shows that brands are not all that into multi-channel campaigns. “Cross-platform is THE new buzzword, but how integrated is advertising really?” MediaRadar posed this question in May in its post, “How Integrated is the Ad Landscape?” The answer? Not so much. As the infographic in the article … Continue reading