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7 Reasons Magazines Belong in Your Media Plan

Can magazines play an effective part of my marketing campaign? This question is being asked in marketing blogs and industry events and the answer is ringing back with a big “yes.” As luxury retailers and digital commerce sites launch in print, marketers are again extoling the virtues of the medium. So we know it’s a … Continue reading

(Insert Name Here) is Bringing Printing Back

J.C. Penney is set to relaunch their print catalog this spring, after the retail giant shut down the “Big Book” in 2009.  According to Suzanne Kapner in the Wall Street Journal, the decision was made “with data showing that many of its online sales came from shoppers inspired by what they saw in print.” That … Continue reading