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What’s in your Pocket right now?

Money clip, wallet, car keys, smart phone, chewing gum, spare change….Wait,….. smart phone!?  Think about it for a minute. Look around right now where ever you are and I would bet you see someone on their smart phone.  They are everywhere we look these days. This is a tremendous opportunity for automotive marketers to take … Continue reading

Magazine Ads Continue to Engage and Motivate

What ad medium shows “remarkably consistent and high levels of recall and actions taken”? None other than print magazine ads, according to GfK Starch research. The findings, based on customer engagement analysis of more than half a million print ads, show that “35% of magazine readers have taken action on a print magazine ad in … Continue reading

Nearly 3 in 4 Young People Prefer Print

If recent research is any indication, young people are far more interested and invested in print books than in their digital counterparts. In fact, “the 16-24 generation is still firmly in favor of print books, new research shows, with 73% saying they prefer print over digital or audio formats Charlotte Eyre in The Bookseller. The results … Continue reading